Apple’s iPad Shrink, Will You Buy a “No-Name” Tablet?

Apple’s iPad once is the global leader in tablet market. However, things are going different side when Android system is widely applied into Smartphone and tablets. A new market report has shown that Apple’s global tablet’s sales slowed down during this year, with shipments declining by 14% and market share dropping to 43% compared to 2012. On the contrary, the “no-name” tablets are now the largest segment of the tablet market.

The report suggests four tends: First, tablet sales slowed down from the first quarter this year. Compared to last year, even though tablet sales fell 9.7% in the first quarter, they sales grew 59.6% to 45.1 million units. Second, Apple’s virtual monopoly in the tablet market has been eliminated, as Apple’s market share fell from 60.3 percent to 32.4 percent in a year’s time. Third, Samsung, Amazon, Lenovo and Acer each grew annually by over 200%, driven by increasing demand for small-screen tablets. These data show Android take the global lead start. Finally, consumers apparently don’t care if they buy a tablet from a cheaper, no-name brand, as a whopping 45 percent of tablets sold within the “other” category.

As Android system occupies the largest share in the global Smartphone and tablet, it’s no wonder that people didn’t care about what Smartphone or tablet brand they use. It is just a case that different appearances have a same heart. Besides, the “no-name” tablet is really much cheaper, how could you resist the price temptation? If the “no-name” tablet performance as well as Apple’s iPad, Samsung Galaxy Tab or Nexus Tablet, will you buy it?